Title tag, 15–65 characters The blue headline in Google results and the text in the browser tab.
Structured data (JSON-LD or microdata) Machine-readable facts - address, phone, hours. This is what puts a business in a map card instead of a plain link.
What’s already working
Site responds
Served over HTTPS
Meta description, 70–165 characters
Mobile viewport declared
One clear H1 heading
At least 300 words on the page
llms.txt or AGENTS.md for AI search
Every Austin nonprofits business is scored on the same nine checks. See the full ranking →