Meta description, 70–165 characters The grey line Google prints under your title. Without one, Google picks a sentence off your page at random.
Structured data (JSON-LD or microdata) Machine-readable facts - address, phone, hours. This is what puts a business in a map card instead of a plain link.
At least 300 words on the page A page with almost no words gives search engines nothing to match a search against.
llms.txt or AGENTS.md for AI search Plain text files that tell ChatGPT and Perplexity what your business does. Almost nobody in Austin has one yet.
What’s already working
Site responds
Served over HTTPS
Title tag, 15–65 characters
Mobile viewport declared
One clear H1 heading
Every Austin nonprofits business is scored on the same nine checks. See the full ranking →